a space for thought + action

inquiry and growth

FRICTIONS

We don’t lose our creativity, attention or curiosity all at once.
We lose them little by little, drop by drop.

The slow drift in attention.
The blunted edge of urgency.
The habit of skimming through training, through days, through thoughts, through conversations —
Just enough to get by,
Just enough to say we tried,
Just enough to never stop and ask…

what frictions is—

This is not a blog post telling you to eat your vegetables.
This is not another content dump about the five benefits of box squats.
This is not an Instagram reel about optimal shoulder mechanics, high-carb breakfasts, or dopamine hacks.

This is an environment.
A place to think — and to be changed by your thinking.
A place to return to when your actions feel like they’ve outrun your beliefs.
A place to remember the questions you didn’t know to ask, until the moment passed.

This is an attempt to create an immersive experience that reorients you, provokes you in a way that actually leads to change — not just information accumulation.

here’s what you get—

🔍 Health Theory

The current information regarding health is not much more than clickbait; regurgitated checklists that lack nuance, depth, and “big rocks” for ample amounts of change in how you feel, operate and recover on a daily basis. It has become less a source of pragmatic, forward-thinking science and more of how we can annoyingly and cleverly market the same advice and charge more for it.

Our goal is pragmatic, nuanced, real-life change that can dramatically shift everything in one’s life. This is where we investigate the underlying architectures — biological, psychological, behavioral — that define health.

🧱 Training Theory

Training has become a case for “optimization” over “real effort,” but we see right through that charade. Because fitness — real, durable, transformative fitness — doesn't emerge from checklists.

Our goal is to make training fun (otherwise you won’t do it), progressive (otherwise you’re wasting your time), and most of all: engaging. It is highly adept, tried and true, thoughtful coaching that does more than add weight to a bar. It teaches you how to listen, how to perceive, and most of all, how to experience more of what you want to experience.

This is for the people who don’t just want to train better.
They want to become better at asking what training is for.