Raon (ray-on) is a creative play on the Korean word “raon” (rah own), traditionally meaning “happy” or “joyful.” But to us, it means much more—it is our way of symbolizing the necessity of change, iteration and creativity that is void in most training circles and the fitness industry in general. To us, it (Raon) produces a way of engaging with effort in a more thoughtful, artistic way; the way it’s supposed to be cherished and experienced. It also deeply symbolizes our approach that fitness should add to your life, not take away from it. This leads to a profound difference in how we perceive, and even achieve “fitness.”

Training is what keeps us curious, it is what keeps us engaged; in asking questions, in exploring ideals and concepts, community and ourselves. Our goal is to bring much needed “light” to the fitness space while also exploring the nature of our physical and mental potential. To show that our questions matter, our culture matters, our community matters. A space for unfettered thought and movement—where effort illuminates, and insight persists.

Welcome to Raon.